Samsung banned on all flights in Australia by Qantas, Virgin Australia and Singapore Airlines on Saturday, 15 October 2016 as the Samsung Galaxy Note7 hits rock bottom.
Carriers in Asia and Europe had already placed the Samsung phone on a prohibited list the previous weekend which comes after the US banned the device last week. The bans are spreading worldwide.
The ban applies to the Galaxy Note7 being carried onto an aircraft as well as carry-on and check-in luggage.
The decision was made to ban the Galaxy Note7 from all flights after Samsung ended production of the phones after receiving complaints of overheating and exploding batteries.
Samsung announced that it had recalled 2.5 million Galaxy Note7 in early September 2016. Samsung then began a replacement program, with the company offering to originally swap the GalaxyNote7 handsets for a handset with a reliable battery.
There are however indications that the initial Samsung recall had not captured all the dangerous handsets. The replacement batteries were still overheating and exploding, the replacement program was in disarray within a fortnight. Samsung is now offering to exchange the Galaxy Note7 for another Samsung product or receive a refund.
Consumers have now been advised to power down the Galaxy Note7 and return them to where they were purchased. Current users of the Galaxy Note7 have been sent return kits which contain gloves to handle the troubled device as well as a thermally-insulated box to ship the phones back to Samsung.
Under Australian law, customers are entitled to a refund, or a replacement handset of another model or brand.
But wait, Samsung is already looking to the s8, scheduled to be launched in February 2017 and for some customers, that is in South Korea, Samsung has an interesting deal for Note7 owners; Replace the device with a Galaxy S7 or S7 Edge now, and get a Galaxy S8 or Galaxy Note8 phone next year for half the price. Once burnt, twice shy (or is that bitten?).
Before the crisis, Samsung, the Korean electronics giant was the leader in global smartphone sales, with a 22% market share. Analysts are now predicting that Apple will step up production of its iPhone to cope with a surge in demand.
Samsung now has a monumental task ahead of it to restore consumer confidence and trust. It will need to explain how, after careful checking, batches of the defective batteries were sent out to the market twice. Until consumers are offered an explanation, this crisis which has brought the global giant to its knees will continue to haunt it.